For Joseph Bounds Ceramics, I created a visual content refresh focused on capturing his handmade pottery in a more atmospheric, lifestyle-driven way. The direction leaned earthy, moody, and organic, allowing the pieces to feel connected to texture, light, and everyday ritual rather than traditional product photography alone. Through a blend of photography and video, the project helped showcase his ceramics in a more intentional visual language, giving him content that could be used across his website, social media, and brand storytelling. The final imagery highlighted both the craftsmanship of the pieces and the quiet, tactile feeling behind the work.